Best Creative Brief Template

A creative brief is a one to two page communication tool that outlines a marketing or advertising project s requirements the client s vision for a brand or a product expectations goals and resources. This is your budget team members and projected timeline to complete the campaign. A great design brief is like a roadmap.

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One of the best ways to do this is with a well prepared campaign brief.

Best creative brief template. So what exactly is a design brief. Design brief template 02. The best creative brief ever should have a clear powerful message. Design brief template 01.

It s a short document usually just one or two. Start your creative brief by writing a broad overview of the project. While it s called a creative brief it is really a communication tool and communication is one of the most important aspects even more important than creativity of a successful. Regardless of its format your creative brief must revolve around the five elements we covered earlier.

Whether you re the client the designer or an account manager you have a vested interest in making sure the goals and scope of your project are crystal clear. Most creative briefs aren t distributed externally so we re sharing one of our own examples with the world. Your message doesn t have to hammered down to a sentence you can just as easily feature scenes revolving around a. Now that some of the best practice issues have been discussed let s jump into a real life creative brief example.

This is a brief description of your campaign s marketing goals and creative concept. But this isn t the same as a product s benefit. While your product may be the tastiest snack ever the message on your creative brief template would more likely be this snack brings people together. Great creative projects start with a great design brief.

As you know campaigns and projects change requirements are added or removed and new insights are discovered. The idea of a creative brief sounds simple but it can be hard to wrap a bunch of important details into just a few pages. The creative brief is the starting point from which every decision and movement made on the project should align with and that means it is also a type of living document. 7 creative brief examples.

Here s what yours should include. 6 the questions to ask in a design brief. 5 creative brief templates. Printable design brief template 01.

Establish the identity of the client talk about the product and list the goals of the campaign. Whether you re a consultant pitching a creative brief to a client or a project manager presenting a brief to your team it can be helpful to start by speaking with project stakeholders. Printable design brief template 03. Printable design brief template 02.

To write the creative brief use the following template.