Video Ad Serving Template

Video is the most effective format one can choose to display their ads especially with increasing number of mobile users who are constantly consuming video content.

Video ad serving template. Using an xml schema vast transfers important metadata about an ad from the ad server to a video player. Initially launched in 2008 vast has since played an important role in the growth of the digital video and audio. Ads are displayed in the video player like the ones found on youtube videos to be served from video ad servers and played in video players across a number of websites publishers and on numerous devices eg. Released july 2012 the iab digital video ad serving template vast specification is a universal xml schema for serving ads to digital video players and describes expected video player behavior when executing vast formatted ad responses.

Initially launched in 2008 vast has since played an important role in the growth of the digital video marketplace. Vast video ad serving template is a specification defined and released by the interactive advertising bureau that sets a standard for communication requirements between ad servers and video players in order to present video ads. Online advertising have done growth by showing relevant ads to subscribers. It supports different ad categories.

The iabs video ad serving template vast specification is a universal xml schema for serving ads to digital video players and describes expected video player behavior when executing vast formatted ad responses. The video ad serving template or vast is a template for structuring ad tags that serve video and audio ads to media players. What is video ad serving template vast. Vast is a video ad serving template for structuring ad tags that serve ads to video players.

Video ad serving template or vast as it is known is an iab specification that explains how video players communicate with ad servers and serve ads. A video ad serving works similar to how other formats are served except the ad lo. Conclusion of video ad serving template. Vast is a video ad serving template for structuring ad tags that serve ads to video players.

Using an xml schema vast transfers important metadata about an ad from the ad server to a video player. Vast 30 adds critical functionality that opens up the in stream digital video advertising marketplace reducing expensive technical barriers and. Vast opens up the in stream digital video advertising marketplace and reduces expensive technical barriersencouraging. Using an xml schema vast transfers important metadata about an ad from the ad server to a media player.

Which ad media should be played how long it should. It is a data structure declared using xml. Vast video ad serving template works as a communication language between ad serving server and clients video player. So it is a standard of compatibility between ad server and video player.